Stop starting over. Work with an online fitness coach who’s been there.
A plan built around your real life, a coach who actually checks in, and habits you can keep. I’m Hillary: certified since 2018, and I lost 120+ pounds myself.
Takes about 5 minutes. Applying doesn’t commit you to anything.
A client’s first month
- Custom plan built
- First check-in reviewed
- New habit locked in
- First personal record
- Your next goal
Progress counts, even when the ring isn’t closed.
- Certified personal trainer since 2018
- Lost 120+ pounds myself
- Marathon runner and Tough Mudder finisher
- Coaching in the Trainerize app
- Based in Effingham, Illinois
Who I coach
You’re in the right place if:
- You’re brand new to working out, or starting again after a long break.
- You’re a busy parent, and your workouts have to fit around everyone else’s schedule.
- You’ve tried the diets and the programs, and you’re tired of being either “on track” or completely off it.
- Strength training feels intimidating, and you want someone to teach you how to do it right.
- You have a race on the calendar: a 5K, a marathon, HYROX or a Tough Mudder.
- You’re over 55, coming back after surgery or physical therapy, or training through pregnancy or after a baby.
“Will I actually get attention online?”

Yes. I review every check-in myself, adjust your program and answer your messages in the app. You’re never just a name on a screen.
“Even though we aren’t physically training together, I never feel like I’m doing this alone.”
What changes when you have a coach in your corner
You stop guessing
Your program is built around your goals, your experience and the equipment you actually have, at the gym or at home. Open the app and today’s workout is waiting, with demo videos to show you how.
Someone notices
You check in, I review it, and your plan changes with you. Rough week? We talk about what happened and make a plan for the next one. No guilt trips.
You get stronger, and you can see it
You log your weights, reps and personal records in the app, so your progress is right there in front of you.
Food gets easier
In The Build, The Evolution and The Performance, I help you with the basics that matter most: protein, portions, hydration and fueling your training. No starving yourself to see progress.
Your confidence grows
My clients tell me the biggest change isn’t on the scale. It’s how they feel about themselves.
“I’m stronger physically, but the confidence I’ve gained in myself has been the biggest transformation.”

Why work with me
I know what it’s like to be on the other side of a major lifestyle change, because I’ve made one. Losing more than 120 pounds taught me that fitness is about so much more than the number on the scale.
I’m also a mom of two, so I know what it takes to keep showing up when life gets busy.
My approach is simple. No cookie-cutter programs, no unrealistic expectations, and definitely no all-or-nothing mentality.
What my clients say
“Hillary helped me get out of that all-or-nothing mindset. I’ve learned how to eat foods I enjoy, train consistently, and still live my life. For the first time, this feels like something I can actually maintain.”
“When I started, I was intimidated by strength training and honestly didn’t think I was capable of doing half of what I can do now.”
“What I appreciate most about Hillary is that I never feel judged.”
“She doesn’t coach from a place of perfection. She coaches from experience.”
Four ways to work with me
Every package starts with a program built for you. Pick what fits, or apply and we’ll choose together on your free consult, where I also go over pricing.
- Wk 1
- Wk 2
- Wk 3
- Wk 4
Monthly check-in
The Foundation
Structure and a plan, on your own schedule.
A custom workout program with a monthly check-in and monthly adjustments. Best if you like training on your own but want professional programming.
See what’s included- Wk 1
- Wk 2
- Wk 3
- Wk 4
Every 2 weeks check-ins
The Build
Coaching, accountability and real feedback.
Check-ins every two weeks, general nutrition education and replies within 24 business hours. Best if you want someone holding you accountable.
See what’s included- Wk 1
- Wk 2
- Wk 3
- Wk 4
Weekly check-ins
The Evolution
More than a transformation. Build a lifestyle.
Weekly check-ins, nutrition and habit coaching, and a monthly one-on-one video call. Best if you want support with training, food and everyday habits.
See what’s included- Wk 1
- Wk 2
- Wk 3
- Wk 4
Weekly check-ins
The Performance
Train with purpose. Perform with confidence.
Race-focused training for runners, HYROX athletes and obstacle-course racers, with weekly check-ins. Best if you have a race or event on the calendar.
See what’s includedHow online fitness coaching works, in 4 steps
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Apply
Tell me about your goals, where you’re starting and what’s gotten in the way. It takes about 5 minutes.
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Book a free consult
Ready to go? You’ll pick a time right after you apply for a free 30-minute Zoom call. We’ll talk through your goals and find the right package.
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Get your custom plan
Once you join, you’ll complete a health screening and intake questionnaire, get access to the coaching app, and I’ll build your program.
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Check in, get feedback, keep going
You check in, I review it, give you feedback and adjust your plan. Then we do it again.
Quick answers
- Do I need a gym?
- No. I build your program around the equipment you have, at a gym or at home.
- I’m a total beginner. Is that okay?
- Yes. The Foundation and The Build are both great places to start.
- How much does it cost?
- It depends on the package. I go over pricing on your free consult.
Ready when you are
Tell me where you're starting and where you want to go. I'll meet you where you are, and we'll build from there.
Takes about 5 minutes. No commitment to apply.